What are the different imprinting methods?

an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. film positives are put in contact with the screens and exposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. also, you must create a different screen for every color you are going to print, and then screen which color separately allowing drying time in-between.

stitching a design into fabric through the used of high-speed, computer-controlled sewing machines. artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. a particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. the digitizer must actually recreate the artwork using stitches. then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. this is the process known as digitizing.

achieved by depressing and image into a material's surface so that the image sits below the product surface.

we impress an image in relief to achieve a raised surface.

setting a design on a metal relief die or plate, which is then heated and pressed onto the printing surface to achieve a deboss.

using a process in which an image if first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. the acid attacks only the exposed metal, leaving the image etched onto the surface.

applying metallic or colored foil imprints to vinyl, leather or paper surfaces. usually with a deboss.

injecting molten metal into the cavity of a carved die (or mold).

producing emblems and other flat promotional products by striking a blank metal sheet with a hammer that holds the die.

screen printing an image and then debossing it onto the vinyl's surface.

a recessed surface is covered with ink. the plate is wiped clean, leaving ink in the recessed areas. a silicone pad is then pressed against the plate, pulling the ink our of the recesses, and pressing it directly onto the product.

a system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). the result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. these four colors can be combined to create thousands of colors just as your computer printer does.

imprinting method by which art or lettering is cut into a material by a laser beam that vaporizes the portion exposed through openings in a template.

dye transfer process where the image consists of a colored dye permanently embedded into the material surface of pores. used to imprint messages, graphics and photographs on a variety of items, primarily mouse pads, mugs, t-shirts, caps, and trophy medals.

artwork is produced on a transparent decal, then applied to product.

a process of transferring ink from a metal printing plate to a rubber-covered cylinder. used on more complex artwork and for higher quantity runs.

back to top

What graphic file type should I sent?

To many customers, this part seems overwhelming. We are here to help. We can walk you through it, so call us if you need help. Since the promotional products that you purchase are a direct reflection of your company or organization, we want to ensure that your message or identity is crisp, clean, and consistent. Although we use state of the art printing processes, the final product will only look as good as the artwork that we receive. For this reason, our requirements for submitting artwork appear below. The most common obstacle in printing your logo on items is artwork that has been created or submitted at low resolutions. You can always make a large image smaller without losing quality, rarely can you make a small image larger, as needed for printing, without losing quality or causing pixelation (rough edges). Please read below for specific requirements...


  • Adobe Illustrator? (Preferably saved as vector art)
  • Adobe Photoshop? (.eps format)
  • Corel Draw? * IBM-PC only (All text converted to "curves" and file exported to "Adobe Illustrator EPS" format)
  • Macromedia Freehand? (All text must be converted to "curves" and file exported to "Adobe Illustrator EPS" format)
  • Other Programs - Save artwork as vector in .eps format

All files must be saved as EPS and all text converted to outline. EPS format files provide superior reproduction quality allowing /images to be resized with no loss of sharpness or detail.

If you are using a special font, it is critical that you include the font when sending your artwork, you may select the font by finding it in your font directory and saving it to your desktop, then attach it with your artwork when sending. If you use the Style palette to modify your font, it must be converted to outlines, or saved as a rasterized flat layer image.

We prefer Adobe Illustrator files, however we can use .jpg or .tiff files if their resolution is 600 dpi (dots per inch) or higher at the size of the imprint area. The logo should be in black on a white background. If the image you plan to save is a webpage, the image is most likely too small to use for printing. If your item is to be embroidered, we can use a web graphic.

Send only original, native vector, EPS files. If you need a specific color match, please provide us with a PMS color number. If you have any other questions, feel free to contact our art department and we'll walk you through it. Remember, it might be a bit of a hassle now, but once we have it on file, you'll never have to deal with it again.

back to top

Where do I send my art?

E-mail it to:

Mail to:
Bovary & Butterfly
Attn: Art Desk
5225 Wilshire Boulevard
Suite 100
Los Angeles, California 90036

back to top

What if I don't have artwork?

It is not really an issue if you don't have artwork. We can do simple typesetting of your name and message at no charge! We can also recreate existing artwork for a nominal fee or create new artwork for you. If you can't find an acceptable electronic file that meets our requirements, you might consider asking the person who originally created your logo for a vector file and have it emailed to us. As a last resort, if you have "Camera Ready" artwork than can be scanned, you can send it to us at the address below. Camera Ready artwork means, black and white laser printed artwork of 1200 dpi or higher. Remember, artwork should never get in the way of doing a promotion. If you can't find art that meets our electronic submittal requirements, we can always assist. Once we recreate your art, you won't have this charge again. An eProof will be provided for you to review.

back to top

What if I want a specific color match imprinted?

If you have a specific color you are working with, most decoration methods allow for the opportunity to closely match the imprint color. Simply provide us with the Pantone Matching System ?. (PMS) color number. For your convenience use this PMS COLOR CHART that can be used to compare colors relative to themselves. Be aware that all monitors are different and the color you see on the screen will surely be different when viewed in person. Where PMS matching is available, there is typically a surcharge per color for this service as inks need to be carefully blended to achieve a close match to your color. If your order is to be embroidered, we will select a thread which most closely matches your PMS color and you will have the opportunity to see this choice when you approve your "sew-out".

back to top


We are delighted to provide you with a sample of a product you are interested in. Simply call us and let us know what products you are interested in. In most cases, the first three samples are free of charge. Once you become a customer, you can expect an increasingly lenient sample policy as we continue to work together on projects. Due to occasional misuse of our sample policy, we reserve the right to refuse free samples.

back to top


You will receive an electronic proof free of charge with every order. They will either be emailed or faxed to you for your review and approval.

back to top

Pre-Production Proofs

In most cases an actual proof of your item can be produced prior to running your entire order. There is an additional charge that varies based on the item and decoration method.

back to top

Splitting Shipments

If you need some of your order to arrive at your office in Los Angeles and the rest to your office in New York, we are happy to help. Just let us know when you place your order and we will take care of the rest.

back to top

Specifying Delivery Dates

If you need to order for a convention that takes place in a few months, but do not want the merchandise until then, just let us know. We will store the items for you until you are ready to receive them.

back to top

Rush Service

Rush orders and going beyond the call of duty are our specialty. We can often rush the production of most items for a surcharge. Let us know your in-hands date and we'll let you know what we can do. Keep in mind that in some cases this may mean that the complexity of your artwork may need to be limited. Also consider shipping when calculating your expected delivery date. We can also expedite the delivery process by upgrading shipping methods.

back to top

Customized Merchandise

If you are interested in a quantity larger than the end column pricing on our website, you may qualify for an additional price break. Just let us know what quantity you are looking to purchase and we will give you any additional price reductions that may apply.

back to top

Payment Methods

You may pay via credit card (Visa and Mastercard), check or open an account in which we will grant net 30 terms. Orders will not be shipped until checks have cleared and returned checks will incur a $50 fee.

back to top

Sales Tax

We are required by law to collect all applicable state and local taxes for services and goods shipped to California.

back to top

Shipping Delays

Customers agree that Bovary & Butterfly will not be held accountable for delays in delivery occasioned by acts of God or other circumstances over which we have no direct control. Factory shipment or delivery dates are the best estimates of our suppliers, and in no case shall Bovary & Butterfly be liable for any consequential or special damages arising from any delay in delivery.

back to top

Cancellation & Alterations to existing orders

Once an Order Acknowledgment is approved, we cannot guarantee our ability to make changes or cancellations to an order. We will make every effort to comply with your cancellation request. If you have already signed your Order Acknowledgment, there will be a minimum charge of $50.00 to cover order entry and preparation expenses. In addition, you are liable to pay the agreed upon price for any work that may have been completed up to the time that we are able to cancel your order. These charges may include but are not limited to setup charges, artwork preparation charges, shipping charges and restocking fees. All completed work and costs incurred will be the responsibility of the customer.

back to top


Bovary & Butterfly will make available to you all transferable warranties made to Bovary & Butterfly by the manufacturer of goods. Bovary & Butterfly makes no other express or implied warranties, and specifically makes no implied warranties of merchantability or fitness for purpose.

back to top

Merchandise Consistency

Please note that we encourage you to take the opportunity to review a sample of the actual product before you order in bulk quantity. It is important that you understand that these samples are representative in nature. While we are very careful about the suppliers and manufacturers we use, manufacturing variations are unavoidable and a natural result of the manufacturing process. By choosing to place and order with Bovary & Butterfly, you are agreeing to accept merchandise with reasonable manufacturing variances in product material, color and packaging. The most common example of this is apparel dye-lots.

back to top

Transfer of Ownership of Merchandise

All goods become your property at the time they are accepted by the carrier.

back to top


Your submittal of an online order and/or your signature on our Order Acknowledgment is a conditional acceptance by Bovary & Butterfly of your offer to purchase our goods and your acceptance of our terms and conditions. It may contain terms that differ from or add to those contained in your purchase order, should you have one, and to the extent that this is the case, Bovary & Butterfly hereby expressly conditions its acceptance of your offer on Bovary & Butterfly?s assent to the additional or different terms. Your receipt and retention of the goods covered by this invoice shall constitute acceptance of any such additional or different terms. You and Bovary & Butterfly agree that any contract hereby entered into has been made and is to be construed to California Law.

back to top

Claims, Adjustments & Returns

If you have any problems with your order please contact customer service at 1.888.310.6482 within 10 days of receipt. We advise opening your merchandise to review its quality if you do not intend to use it right away. After this time we will be unable to go back to our suppliers for credit. Please have your order number available. WE DO NOT ACCEPT UNAUTHORIZED RETURNS. If any problem arises, please call customer service immediately. If necessary we will issue an RMA number (Return Material Authorization) and provide you with a special shipping address.

back to top

Overages & Shortages

We try to product your order in the exact quantity ordered, but this is not always possible due to quality control efforts and fast running machines. We reserved the right to ship and subsequently bill or credit, your charge card or account, for up to 10% over or under the desired quantity.

back to top

Site Pricing & Images

We make our best effort to keep the images and pricing on our site up to date. Actual market conditions may change the price of a product. If a site price is incorrect on an item that you ordered, we will contact you immediately with the most updated price or help you choose a different item that is within your budget. We make best efforts to provide clear and color-correct product images on our site that best reflect the true nature of the products. However, web site images are inherently limited in their ability to communicate color, scale, and detail. We want to remind customers to be careful about making assumptions about products from the site image alone. We strongly urge our customers to order actual samples. If you choose not to evaluate a physical sample, we cannot be held responsible for the difference between the image as it appears on your monitor and the final product.